Meet the powerful and smart alpha 7 AI Processor Gen8

With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

Pure Colours in Real 4K

Watch 4K content refined with vivid colour accuracy and crisp details, making every scene visually striking and enjoyable.

4K Super Upscaling brings every frame to life

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10 Pro

Vibrant colours and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

Features:

• Pure Colours in Real 4K, vivid colours paired with astounding detail
• 4K picture quality, upscaled visual and surround sound from the alpha 7 4K AI Processor Gen8
• New AI button, voice controls, drag and drop functions on the AI Magic Remote
• Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity
• High resolution on a massive Ultra Big TV screen