Experience entertainment on an epic scale with the LG OLED77C54LA. This stunning 77-inch OLED evo TV features self-lit pixel technology for perfect blacks, infinite contrast, and exceptional colour accuracy. Whether you're watching a blockbuster film, gaming competitively, or streaming your favourite shows, the OLED77C54LA delivers truly cinematic visuals from every angle.

Powered by the advanced α9 AI Processor 4K Gen7, this TV uses deep-learning algorithms to intelligently enhance picture and sound based on real-time scene analysis. You'll see improved sharpness, clarity, and motion – even in fast-paced action. The OLED evo panel adds even more brightness and detail to your content, making every scene look lifelike.

With the intuitive webOS smart platform, you can access a wide range of streaming apps, personalised recommendations, and smart home controls with ease. Designed with gamers in mind, the TV includes G-Sync, FreeSync, and VRR support, plus a Game Optimiser menu to fine-tune settings for your setup.

The OLED77C54LA doesn’t just perform well—it looks fantastic too. The minimalist design and ultra-slim bezels bring a premium feel to any living room, while Dolby Vision and Dolby Atmos ensure a cinema-quality experience with immersive visuals and 3D surround sound.

Features:

• 77” 4K OLED evo Display – Enjoy deep blacks, vibrant colours and stunning detail on a large cinematic screen.
• α9 AI Processor 4K Gen7 – Smart picture and sound enhancement powered by AI.
• OLED evo Brightness Booster – Increased luminance for clearer visuals in brighter rooms.
• Dolby Vision & Dolby Atmos – Premium audio-visual experience with rich surround sound.
• webOS Smart Platform – Access apps, live TV, personalised profiles, and smart features all in one place.
• Gaming Ready – 120Hz refresh rate, HDMI 2.1, VRR, ALLM, and Game Optimiser for smooth, responsive gameplay.
• Self-Lit OLED Pixels – No backlight needed, delivering exceptional contrast and real black tones.
• Hands-Free Voice Control – Use voice commands with Alexa, Google Assistant, or LG’s own ThinQ AI.
• Eco-Conscious Design – Built with sustainability in mind, using fewer plastic materials and efficient power usage.