CLAIM €165 CASHBACK ON SAMSUNG WHEN YOU BUY THIS TV! PLUS AN EXTRA €55 IF YOU BUY WITH A SOUNDBAR.

MAKE YOUR OWN TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.

MATTE DISPLAY: EXPERIENCE GLARE-FREE PICTURE VIEWING
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.

ART MODE: TV WHEN IT’S ON, ART WHEN IT’S OFF
Beautiful art to reinvent your home, each and every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own.

ART STORE: BRINGING WORLD-CLASS GALLERIES TO YOU
Access over 1,600 beautiful works of art from world-renowned institutions on the Art Store – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion. And with fine-tuned recommendations, it’s easy to find what you love, collect your favourite pieces, and curate your very own art exhibition.

MODERN FRAME DESIGN: A STRIKING SIGHT – ON, OR OFF
A masterpiece in its own right, The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it'll blend beautifully with your home.

CUSTOMISABLE BEZELS: STYLE THE FRAME, YOUR WAY
Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display. As they’re magnetic, it’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.

100% COLOUR VOLUME POWERED BY QUANTUM DOT: WATCH IN A BILLION SHADES OF COLOUR
Watching the latest blockbuster or your favourite artwork – 100% Colour Volume means you’ll see colour the way it was meant to be seen. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before.

QUANTUM PROCESSOR 4K: THE INTELLIGENCE BEHIND THE GLORIOUS PICTURE AND SOUND
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail - even if it's not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.

SUPER SURROUND SOUND POWERED BY DOLBY ATMOS: THE ULTIMATE 3D SURROUND SOUND EXPERIENCE
Take your 4K entertainment experience to a whole new level of immersion. The Frame TV is packed with dedicated up-firing speakers and, for the first time, supports Dolby Atmos technology – bringing you truly cinematic surround sound. Paired with Object Tracking Sound, no matter what you watch, you’ll get thrilling 3D audio that moves with the action on-screen.

ADAPTIVE SENSORS: THE IDEAL WAY TO APPRECIATE ART, IN ANY LIGHT – WHILE YOU’RE THERE
When Art Mode is on, The Frame TV adapts so you can enjoy your art in any light – but only when you need it. So when you’re in the room, the built-in motion sensor detects your presence and automatically turns the TV screen on. When you leave, it turns off, and into standby mode to save energy. Plus, a brightness sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the look of a traditional art piece.

EYECOMFORT MODE: EASY ON THE EYES
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

FEATURES:
When it’s off, transform your TV into a gallery of beautiful works of art
Watch in truthful colour and incredible glare-free detail on the new QLED Matte Display
All on a stunningly slim TV with tidy cables that hangs flush to the wall
Choose from over 40 interchangeable bezel colours to customise your TV
Elevate your movie nights with best-in-class 3D surround sound, powered by Dolby Atmos