Haircare

Introducing longer-lasting styles from the professional grade PROluxe straightener. The intelligent OPTIheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair. Be hair confident in whatever you...

Get yourself a 24 hour salon worthy blow dry with the PROluxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. With intelligent OPTIheat technology and the unique Style Shot feature, the PROluxe dryer cleverly uses heat to...

When you need your hairstyle to keep up with your lifestyle, the new PROluxe Curling Wand can do just that. This high performance 25-38mm wand comes complete with OPTIheat technology, helping you create professional looking, tousled waves that last all...

The Advanced Ceramic coated plates on these super smart straighteners are infused with Moroccan Argan Oil, a natural ingredient renowned for its shine enhancing properties, as well as Vitamin E, conditioners and moisturisers. When heated, these wonder...