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NQ4 AI Gen2 Processor Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an...

Experience home entertainment at its finest with the Samsung OLED55C54LA. Harnessing the power of OLED HDR+ and the cutting-edge NQ4 AI Gen3 Processor, this TV delivers cinematic picture quality and intelligent sound—all wrapped in a sleek,...

Crystal Processor 4K Experience enhanced 4K picture and crystal-clear sound with our Crystal Processor. Enjoy your favourite movies, shows and sports with quality visuals and sound. 4K Resolution Make out the small details in every scene. 4K UHD...

Q4 AI Processor Experience optimised full 4K viewing with our smart, adaptive AI processor. See every frame in crystal clarity and full colour with intelligent scene-by-scene upscaling for superb cinematic visuals. 100% Colour Volume with Real Quantum...

Transform your home entertainment with the Samsung QE55QEF1AUXXU, a stunning 55-inch QLED 4K Smart TV that delivers brilliant picture quality and seamless smart features. With 100% Colour Volume powered by Quantum Dot, enjoy lifelike visuals that burst...

Experience true-to-life colour and crystal-clear detail with the Samsung QE50QEF1AUXXU 50"" QLED 4K Smart TV. Designed to bring your entertainment to life, this TV uses Quantum Dot Technology to deliver stunning picture quality with 100% colour volume,...

Quantum Matrix Technology: Mini LEDs create an incredibly sharp picture Samsung’s Neo QLED range uses Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted...

Our most intelligent 4K processor Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both...